LICENSING

Play big

Since 1978

Play big

’90 vibes

Everlasting
childhood memory

Target: kids and teens

The first bubble chewing
gum made in Italy

Big Babol is fun, is
transgressive and freedom!
More than just a gum!

Evergreen icon, loved
by new generations
& by people who grew
up with.

Amazing sweet
and fashion style guides

High awareness in the main
markets: Italy and China

Opportunities for playful
lifestyle products

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