Since 1978
’90 vibes
Everlasting
childhood memory
Target: kids and teens
The first bubble chewing
gum made in Italy
Big Babol is fun, is
transgressive and freedom!
More than just a gum!
Evergreen icon, loved
by new generations
& by people who grew
up with.
Amazing sweet
and fashion style guides
High awareness in the main
markets: Italy and China
Opportunities for playful
lifestyle products
