1995
FRISK becomes
part of Perfetti
1986
Development of
FRISK Power Mints
LOOK TRENDY,LIVE FRESH
A powerful mint for fun
and experienced
urban professionals
with sharp, energetic
and challenging attitude
Opportunities in refreshing
LIFESTYLE products and
COOL personal care ranges.
Over 90%
Brand Awareness in Japan
Targeting URBAN male
and female on 20’s & 30’s
