The global confectionery group Perfetti Van Melle is a privately-owned company producing and distributing candies and chewing gum in more than 150 countries worldwide. Several of its brands are much-loved throughout the five continents, such as Chupa Chups, Mentos or Alpenliebe.
Perfetti Van Melle also unlocks the power of several of its most popular brands through a successful licensing program. At the moment eleven brands already have lifestyle-oriented programs in key markets across the globe.
By merging art, fashion, pop culture and candy, the brands’ style guides offer original creativity to develop an ever-expanding universe of exciting lifestyle products, brand and retail experiences.
In addition, Chupa Chups, Airheads and Fruit-tella brands offer the opportunity to take their characteristic and unique flavour profiles to selected categories in the food and beverage aisles with leading FMCG partners.
One of the world’s leading confectionary groups with presence all over the world
Unlimited possibilities of lifestyle or F&B products, brand and retail experiences.
Amazing and creative Style guides with boundless designs
Unique flavours for scent and F&B projects
Evergreen global brands with strong heritage